Human Interest | Trent Walton

“What are our designs telling users to do when we bury a 12px font-sized river of text in a sea of animated banner ads, sensationalist flat belly links, and fixed positioned social sharing widgets?”

Trent Walton with an excellent read on taking a people first approach to your design. I truly believe this is exactly why everyone wasted so much time talking about 'the fold' - because their research told them nobody scrolled. When the real fact is, your design was total shit. Follow Mr. Walton's advice and think about what you're doing and for whom it is being done.