Butterick’s Practical Typography

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“Good typography is measured by how well it reinforces the meaning of the text, not by some abstract scale of merit.”

— Matthew Butterick

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An excerpt from the Forward written by Erik Spiekermann:

Without ty­pog­ra­phy, one could ar­gue, mes­sages will still be leg­i­ble, but if one re­al­ly wants to com­mu­ni­cate rather than sim­ply display a heap of al­phanu­mer­ic data, some con­sid­er­a­tion would be help­ful. Paul Watzlawick’s first ax­iom of com­mu­ni­ca­tion—“one cannot not communicate”—puts it very suc­cinct­ly. If you fail to con­sid­er the effect of your mes­sage on the re­cip­i­ent, you may in­ad­ver­tent­ly com­mu­ni­cate that you do not care how your mes­sage may be received.