Bentley Short Doc Shot on iPhone

Intelligent Details, a short documentary film commissioned by Bentley Motors, introduces Luc Donckerwolke, Director of Design, and SangYup Lee, Head of Exterior Design. Filmed in the Bentley Mulsanne in New York, Intelligent Details focuses on what inspires Luc and SangYup in their roles as design leaders for Bentley Motors.

This elegant black-and-white short, entitled Intelligent Details, was filmed entirely on an iPhone 5s in New York City. It was then edited and produced using an iPad Air inside the car itself. Of course, they weren’t just hand-holding the iPhone. They had to use a number of iPhone accessories, including lenses, tripods, and mounts, to achieve such great and smooth results; but not more so than if they were using the usual film making cameras. By taking this route, however, they effectively hit two birds with one stone – they didn’t just advertise the car’s interior features, they also promoted the iPhone 5s’ camera capabilities.

Eric Anderson
Eric has been building websites with obsessive detail since Y2K. Before joining Squarespace, he worked at a small web design firm based in San Diego, CA.
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