Authentic Design | Smashing Magazine

InspirationIndustry
Written by Eric Anderson
“The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.”
— Dmitry Fadeyev
Eric Anderson
Eric has been building websites with obsessive detail since Y2K. Before joining Squarespace, he worked at a small web design firm based in San Diego, CA.
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