bauldoff:

Pantone Selects Color of the Year for 2009: 
PANTONE 14-0848 Mimosa

In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.

“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.” (via FormFiftyFive)