March 20, 2013 Eric E. Anderson Inspiration Sir Jonathan Ive on Apple Design March 20, 2013 Eric E. Anderson Inspiration Our goals are very simple — to design and make better products. If we can’t make something that is better, we won’t do it. Most of our competitors are interesting in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better. — Sir Jonathan Ive Eric E. Anderson Bedford Stuyvesant, Brooklyn, NY 11233, United States Lives in Brooklyn and makes a living creating a better web at Squarespace. Most of his free time is spent wandering around New York City practicing the craft of photography.